Jaana Sinipuro is an experienced ICT professional who works as Project Director responsible for the IHAN® – Human-driven data economy focus area and also sees to the final stages of the Digital Health HUB projects. The aim of Isaacus – the Digital Health HUB is to put Finland’s poorly managed and forgotten data reserves to better use to serve the needs of research, product development and leadership. The new IHAN® project expands the opportunities of data economy to develop a sector-neutral standard for consent-based exchange of information between various operators. Jaana has more than 17 years’ experience in analytics and big data. She has background from management accounting and ICT projects. Her passion is to facilitate dialogues between business and ICT people in data driven world.